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Morton's Wholesale 2011

Why Buy Local

It’s a simple choice, but one that makes a big difference!

Did you know over 40 per cent of all fruits and vegetables purchased in Canada are imported*?

Why not spend the money in our community  and buy products that have been grown locally and taste fresher?

When you buy local food, you’re supporting local farmers, sustainable farming practices, less air pollution and less packaging.

* Statistics Canada, June 12, 2008

The freshest food around...

Aspire to be a locavore — eat food harvested close to your home and reap the benefits in freshness and flavour. Wondering where to shop for locally grown food in your area? Check out the Guelph Wellington Local Food Map – a free directory of local business that features local food including farms, markets, restaurants, caterers and other businesses.

This Map also includes a handy seasonal availability guide so you’ll know exactly when your favourite fruits and vegetables are in season. Pick up a copy at your library or call Guelph Wellington Tourism at 1-800-334-4519 to request a mailed copy.  

Eat the freshest food you can get

The foods on your plate do not have to travel thousands of miles! Buy from Wellington and TASTE the freshness.  

  • Help the environment

Fewer food miles mean less pollution.  

  • Experience agriculture up close

Explore, experience and enjoy the magic of the countryside with your friends and family.

  • Support local farm families

By supporting local agriculture today, you are helping to preserve local farmland and sustain food options for tomorrow.  

  • Expand the local food market

Buying local foods will help create more shopping options for you and your family. 

  • Build relationships with farmers based on understanding and trust

Ask the grower questions about your food. Get the whole story on the food you eat.

When you buy local food, you VOTE with your food dollar.